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It’s imperative your store is visible on most of the major search engines, so, an understanding of how they work is an important part of any B2C operation. At Evolution we have devised several training programs to help dealers with the basics. These include Search Engine Optimization, Pay- per-Click campaigns, Price Comparison sites, Link Building, Social Media, Blogging, Email marketing and Affiliate programs, etc. Dealers can book these training sessions via our website. The good news is that Evolution webstores are proven to be highly effective at appearing at the upper echelon of search results.
Evolution webstores get more returning customers than competitive solutions because they offer an array of incentives for customers to return for more. These include, dealer defined special offers, bonus point schemes, loyalty schemes and discount coupons.
On-line shoppers expect flexible and effortless shopping tools that help them find/order product quickly. Our solution includes A-Z brand finder, A-Z Product finder, A-Z Manufacturer finder, Ink and Toner finder, My Printers and Alias Manager, Group and User Favorites, Quick Quotes and high quality product searches.
The choice is yours. You can run your webstore alongside your existing website and add a link to your store. Alternatively, dealers can use the tools available within Evolution to load pages and information normally found on most dealer websites.
Evolution webstores are compatible with many different social media platforms. We have links to all the major social media platforms including Facebook and Twitter.
Customers can set spend rules for individual users. These include order value restrictions, spend within a specific time frame and spend restrictions within a cost center. If the rules are breached the order is passed to a supervisor for approval.
You can use our Banner Manager to update individual banners whenever you wish. Alternatively, you can schedule replacements to correspond with your upcoming marketing campaigns.
Evolution webstores offer both B2B and B2C functionality. Despite this, it’s not advisable to adopt a single store strategy because the goals which apply to existing customers are completely different to those for prospects or “surfers”. Bearing this in mind, Evolution customers regularly invest in multiple stores. (B2B and B2C). Normally, dealers “dream up” a suitable B2C store name/image/relevant URL and market the store by offering deals and incentives for customers to return. It clearly makes sense to optimize this store, try pay-per-click campaigns, build links and export data to price comparison sites, etc. Customers who buy from B2C stores pay by credit card, which is great news – however, the real benefit of a B2C store is the ability to generate new business sales leads. Sales guys love this because it’s clearly easier to sell to customers who have already ordered, as opposed to those who are cold. So, the trick is to get your sales teams to follow up any customer who registers/buys from the store and offer them an account. If you agree a deal, then the customer is transferred to the dealers B2B store which incorporates the contract pricing, controls etc.
If you wish you can set your store to offer alternative products, when they save the customer money and increase dealer margins. The software also offers product bundle deals, linked selling (people who brought this also brought), category specific top sellers and cross selling opportunities on your Checkout page.
Dealers can create custom landing pages for your email and pay-per-click campaigns. Track the customers who click through and watch your conversion rates soar!
If you wish you can set your store to offer alternative products when they save the customer money and increase dealer margins. The software also offers product bundle deals, link sales (people who brought this also brought), category specific top sellers and cross selling opportunities, even on the Checkout page.
Our products have been designed to be used by dealers, so, there is no real need to hire specialist IT staff, however, if you have employees who know more than most, then their expertise can be useful if you are looking to win B2C business.
Dealers can push individual products via the top sellers, special offers and featured product functionality. There is also a facility to prioritize brands to ensure those with higher margins are displayed first.
You can use the Quantity Break functionality to facilitate this.
Our Customer Sniffing module is the ultimate account management tool. It allows dealers to monitor every single keystroke customers make on your website and computes this into a powerful behavioural analysis which you can use to identify real sales opportunities. Our new product tracking tool also helps by tracking products that customers have viewed. If the customer buys the product, the item is highlighted in green. If not, it is highlighted in red. Dealers can automatically click on red items and offer the customer a promotional price to buy in your time scale.
Dealers can create and manage banner content for your Evolution store. This feature allows dealers to create an unlimited amount of campaigns, manage the banners within those campaigns and track the clicks and impressions for each banner. This means that you can keep the look and feel of your store fresh, create additional sales opportunities and extract meaningful analysis on which campaigns work best.
Dealers can add enhanced description content to the wholesaler data to make it unique. You can also assign keywords and tags for improved search results and search engine performance. This will help with Google rankings and increase product sales.
Store statistics include; dashboard overview, sales statistics, webstore traffic analysis, sign-ups, gap analysis, top product searches, store revenue statistics, new orders, visitor analysis, conversion ratios, order breakdown, customer spend, order totals, delivery charges, credit card order and average order values analysis.
Tracking codes provide dealers with a wide range of analytics which define how customers find your store, as well as the products they searched for. Analytics include the keywords that customers searched for, how long they spent on your store and most visited pages. Dealers also have the ability to upload a conversion code to analyse conversion ratios.
There is a wide range of graphical reports available as standard. If your customers require specific reports which aren’t included in the standard reporting menu, then, we can write the report, for a small fee.
Evolution webstores incorporate an easy to use Consumables Finder to which dealers can add to their own printers if they wish. In addition, customers can use our unique “My Printers” functionality to quicken the process. All they need to do is select a manufacturer, printer model and if appropriate, assign a machine ‘alias’ (e.g. Warehouse Printer or Bob’s Printer). This process creates a bar highlighting the customers printer. To access the appropriate consumables, simply click on the bar and they are instantly displayed. There is no limit to the amount of printers that customers can store against an account.
Customers can submit a returns request through your webstore. When a request is submitted the details are stored for approval. You have the authority to accept, decline or amend the returns request. You can also add a handling charge and manage collection information directly from the store.
Customers can rate and review individual products. The review is stored in the Product Review section of the store. From here, dealers can make the review public, delete it, or edit it before putting the review live. This functionality provides a more interactive experience for your customers and helps with search engine rankings.
Dealers can add their own products individually or use the product upload routines available within Evolution.
Our stores offer contract pricing, flyer pricing, discount off list, mark up on cost, discount on brand and pricing by category, so, you can feel rest assured we should have a solution that fits most pricing structures.
Dealers can change order lines, delete items, add new items, and update billing and shipping information after the order has been placed. Any changes made will be seamlessly passed back through to the front-end of the store. This control gives more accurate and complete reporting on customer spend.
There is a Quick Quote facility in all Evolution stores.
There is no reason why independent dealers cannot take advantage of the immense opportunity available in the B2C sector. Unfortunately, the majority of dealers have failed to embrace this market, instead, they have allowed the likes of Staples and Office Depot to lead the way while most independents continue to send printed flyers, mailers and catalogs as their main marketing tools. The cold facts of this approach are clear, real decision makers don’t flick through catalogs, instead they search the web. Dealers should be aware that simply creating a webstore and hoping it brings in B2C business is also guaranteed to fail. To assist, dealers need an array of additional tools to help them create sales opportunities. Our products have heaps of easy to use tools to help stimulate activity. Dealers should not stop what they are doing today, instead, they should simply do more. It’s the increased activity that gets results.
Just imagine a sales force which works 24 hours a day, never gets sick, does not require company cars or expenses and only gets paid when they sell something. Our webstores allow dealers to form trading partnerships with organizations such as charities, schools/colleges and sporting brands. The software automatically generates a URL which is provided to the affiliate. Orders generated from affiliate members are attributed to the associate and an agreed commission is accrued. This program could provide North American dealers with an opening to an untapped resource which will bring rewards to both the affiliate and dealer. Perfection itself!
In Europe, Evolution webstores interface with most of the major back-office solutions, including; ECI, Heart, Bluesky, OP Connect, Quickbooks and Sage. We are currently talking to the major US vendors to establish similar links in North America. In the meantime, dealers can use the array of tools already available to upload data to their stores.
Most competitive solutions tend to be geared to taking orders from your regular clients rather than finding new business opportunities. Evolution webstores will help dealers get more business from their regulars by up-selling, cross-selling and offering deals. In addition, our stores will win new business as they are far more visible on search engines, social media and price comparison sites.
If I had invested in a store that helped generate more revenue from my existing customers and find new business opportunities, I would have no problem entering the additional business into my back office solution, however the good news is that there are numerous tools available to speed the process up, so, while we are strengthening our relationships with the US back office system providers the task shouldn’t take up too much of your time.
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